Are You Drowning?

How long has it been since you last updated your blog? A blog is a living, breathing thing that should be continuously changing. The most successful blogs are ones to which new posts are published on a regular basis (my recommendation: not less than two times per week, at least 300 words per post).

Because blogging regularly takes an enormous amount of time, many businesses and entrepreneurs allow their blogs to become stagnant. Having a stagnant blog to which the last post was published more than a month ago actually detracts from your overall online presence.

Social media only works when it is done well and done regularly, whether it's your fan page on Facebook, your blog, or your Twitter feed. Outsourcing certain portions of your social media can be the right option if you cannot afford a full-time social media person.

Tips for choosing a Social Media consultant:

1. Be incredibly wary of those who call themselves "experts" in social media. There's no such thing, really.

2. Do they listen to what you are trying to accomplish? You're looking for a partner who will further your goals.

3. Do they completely discount traditional marketing? If so, choose someone else. The right social media consultant will embrace all avenues that help you grow your business.

4. Do they promise you instant, overnight success? Run fast. Social media takes time and effort to do right. Remember, it's about building relationships.

5. Are they willing to help you learn how to handle social media, or do they want to keep you in the dark so that you remain reliant on them? A good consultant will help you navigate social media and get involved in your own online visibility, not hold you hostage to their knowledge.


Shadra Bruce
Writer~Editor~Translator
Social Media Trailblazer

SolutionsbyShadra
IGotMomPower
@gotmompower